News

J Smith Esquire creates headpieces for Emilio de la Morena show at LFW

21/02/12

More images to follow. For information contact lauren@blow.co.uk

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Underground collaborates with Meadham Kirchhoff

21/02/12

You heard it here first, Underground who have already unveiled collaborations with Sibling and Fam Irvoll this season, have also created shoes for Meadham Kirchoff. The glittery delights wowed the LFW crowds at their show that took place today!

For further information conatct lauren@blow.co.uk

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Underground collaborates with Sibling at London Fashion Week

20/02/12

At Blow we’re super excited to unveil Underground’s newest collaboration at London Fashion Week with Sibling.



For more information contact lauren@blow.co.uk

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Alexandra Burke in SORAPOL

07/02/12


Alexandra Burke wears SORAPOL in her new music video ‘Elephant’. She looks so HOT! Please contact Harriet@blow.co.uk for press loans.

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Blow’s LFW AW12 Off-Schedule Guide is now online!!

03/02/12

To download the schedule please visit the Off-Schedule section of this website.

Hard copies will be sent out with the LFW tickets!!

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BLOW London Fashion Week A/W 2012 Schedule

24/01/12

It’s that time of year again when BLOW brings you a unique selection of shows right at the cutting-edge of British fashion during London Fashion Week. This season’s A/W12 collections will not disappoint with some of the most diverse talent in the industry today. Please see the listings below for our full A/W12 London Fashion Week schedule.

Thursday 16th February 2012

BLOW Presents Presentation,

5pm – 10pm

Netil House

1 Westgate Street

London

E8 3RL


Friday 17th February 2012

Fam Irvoll

12.30pm

The Freemasons’ Hall, Covent Garden


A la Disposition

4pm – 6pm

The Freemasons’ Hall, Covent Garden


Saturday 18th February 2012

Dans la Vie

1.15pm

The Freemasons’ Hall, Covent Garden


Carlotta Actis Barone

7pm

The Freemasons’ Hall, Covent Garden


Wednesday 22nd February

Ones to Watch Menswear

5.30pm

The Freemasons’ Hall, Covent Garden


T.Lipop vs. Asger Juel Larsen

6.45pm

The Freemasons’ Hall, Covent Garden


We are now accepting ticket requests for LFW!  Please send any requests, including name, publication and London-based postal address to lfw@blow.co.uk


We look forward to seeing you there!


BLOW

xx


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Ekaterina Kukhareva announces estore launch!

15/12/11

 Ekaterina Kukhareva is pleased to announce the launch of her official online flagship store!

Just in time for the holiday season; you no longer need to hit the stores to get the latest great designs or pick up that must-have dress before it sells out. With just a click of your mouse you can browse the latest collections from Ekaterina Kukhareva online, enjoy sales, find designer recommendations and have it all shipped straight to your door, wherever you are.

Sign up to her newsletter or keep an eye out online for a number of weekly and monthly special offers which you won’t want to miss out on!

So check out the new estore now at http://kukhareva.com/shop/ to find dazzling dresses and coats just waiting to keep you warm this winter.

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Rihanna causes a storm wearing Ashish x Underground on X factor

25/11/11

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She’s back!

18/11/11

After a brief break from public scrutiny, Cheryl Cole’s back with a bang in this sexy new video for Rankin and The Hunger.

We think Cheryl looks absolutely phenomenal….and equally stunning is the Bjørg ring she’s sporting!

To see the full video, please click here.

Chezza, we <3 you!

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Little Shilpa on Shingai from the Noisettes

17/11/11

Little Shilpa was worn by Shingai from the Noisettes and featured in ES Magazine another amazing piece of press for Little Shilpa

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Shingai Shoniwa wears Alpana & Neeraj

17/11/11

Shingai Shoniwa attended the Twilight premiere last night wearing an amazing SS12 Alpana & Neeraj dress made entirely of surgical masks.

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ELLE loves Bjørg!

16/11/11

So it’s official. Not only has Bjørg been worn by top celebrities such as Kelly Rowland, Rihanna and Jessie J, done collaborations with Aminaka Wilmont and Urban Outfitters amongst others and won the Hennes’ Design Award 2011 for Accessories, but now team ELLE have declared their support too!

With some great new designs for SS12 and an amazing range of commercial samples and showpieces these are one brand not to miss! To learn more about Bjørg and what they have planned for 2012 please contact tess@blow.co.uk.

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LFDW Review on Vogue.com

04/11/11

http://www.vogue.co.uk/news/2011/11/03/lagos-fashion-week

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LFDW

02/11/11

“I was astonished at the edgy sense of creativity and the use of a cosmpolitan design palette that a few of the designers in Lagos are using in their collections.  And even many of the others who are not yet quite as sophisticated as this gang using a global design language already look promising for Africa or other markets which easily cross over for their aesthetic like South Asia, South America and the Middle East. Their interpretation of traditional textiles and local tastes into more modern shapes and silhouettes will no doubt become more refined over time.  In some cases, I’d wager a bet that they’ll evolve very quickly indeed because there’s a real hunger among some who I met to tap into the international market and to seriously appeal to the wider world.”
Robb Young, fashion business journalist for the International Herald Tribune, the Financial Times, Vogue (UK) and a strategic consultant in the fashion, luxury and textile industries

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Lagos Fashion & Design Week… A Shaded View of Fashion

02/11/11

http://dianepernet.typepad.com/diane/2011/11/electrifying-elevating-entertaining-lagos-fashion-design-week-by-robb-young.html

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Day 2 – Lagos Fashion & Design Week

28/10/11

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Day 1 – Lagos Fashion & Design Week

27/10/11

Day one went off with a bang at Lagos Fashion & Design Week. Shows included Mango, Phunk Afrique, Exclamation and Koke.
For more images: www.lagosfashionanddesignweek.com

For more information contact jenny@blow.co.uk

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Lagos Fashion & Design Week!

21/10/11

Everyone knows about the big four fashion weeks, but here at Blow we’re all about championing the little people. The brilliant new talents that will one day become shining lights in their field. So we are delighted to work with the British Council, Style House Files and MTN to being about Lagos Fashion & Design Week. Showcasing 20+ Nigerian and African Designers with differing leveles of experience but exceptional talent, this event is not to be missed.

If you have any questions at all please contact Jenny Lam (jenny@blow.co.uk) for the full details.

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Agyness Deyn is rocking Underground in ELLE

12/10/11

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Rihanna LOVES Underground!!!

06/10/11

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Merit Award Winners – Leutton Postle

19/09/11

Leutton Postle showcased their debut catwalk show on Friday as Vauxhall Fashion Scout Merit Award Winners. Check out their beautiful collection http://vimeo.com/29192804

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The Off-Schedule Guide is now live

02/09/11

Please note that this is provisional and changes will be occurring between now and London Fashion Week. If you require Designer Contact details please email lauren@blow.co.uk

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Kate Moss in Glassing

25/07/11

Recently Kate Moss was spotted leaving a friend’s house in central London wearing Glassing. The Italian sunglasses label is stocked at Harrods for any further infomation please contact Harriet@blow.co.uk.

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Kelly Rowland choses Philip Armstrong Again for XFactor Auditions.

21/07/11

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J Smith Esquire at AltaRoma

19/07/11

An exciting few months lay ahead for milliner J Smith Esquire, so watch this space! Meanwhile you can have a sneaky peak at a few pics taken when he showcased at AltaRoma… Just beautiful.


For further info contact Lauren
lauren@blow.co.uk

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New Client Jezebel & Toff

19/07/11

Blow takes on new client Jezebel & Toff. This New York based designer creates these outstanding pieces out of the finest vintage materials and Japanese denim.

For further press info please contact Harriet@blow.co.uk

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Glassing at 1-2-3-4 Festival

12/07/11

At the weekend Glassing took over backstage at 1-2-3-4 Festival with a mugshot style photobooth. Playing at the festival were some of the biggest up and coming  bands and DJs including Second Head, Polen and DJ David Durrell. Here are some of the snap shots from the photobooth.

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Flik Hall secures new stockist.

23/06/11

Blow PR are proud to announce that talented young designer Flik Hall is now being stocked online at www.sqwear.fr

SQ Wear is a fantastic online retailer and Flik’s AW11 collection is one not to be missed-  why not pop online now to view and even buy her striking and beguiling collection of energetic prints on beautifully structured pieces.

 



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Kelly Rowland wears Philip Armstrong

13/06/11

Kelly looks stunning in this cream Philip Armstrong dress  at the Manchester X Factor auditions!

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Nicola Roberts Wears Hasan Hejazi at the Metro Live Ball

10/06/11


Images from Getty Images

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Blow Presents’ designer Fanny & Jessy launched exclusive T-shirt collection

23/05/11

Blow Presents’ designer Fanny & Jessy has launched a T-shirt collection in conjunction with the launch of their brand new website & online shop.

The range is inspired by FAJ collections from previous seasons. Each uniquely printed unisex t-shirt is priced £30 and £45 with a special customization by the designers.

Sold exclusively on http://www.fannyandjessy.co.uk

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Lady Gaga wearing Philip Armstrong.

16/05/11

Lady Gaga wears a stunning chained dress by celebrity  favourites Philip Armstrong to Radio 1′s Big Weekend.

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BJØRG Jewellery

09/05/11

Ever a favourite with celebrities, Bjorg jewellery can claim a new, rather well-known, fan in the form of popular songstress Rihanna! Performing at the Nivea 100th Anniversary party on Friday, she was spotted wearing Bjorg’s spine cuff, a statement piece that suits her quirky style to perfection!

Is it love? …well, we certainly like to think so!

For more information on Bjorg please contact tess@blow.co.uk or go to www.bjorgshop.com (more…)

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Sarah Harding looks stunning in one of Ekaterina Kukhareva’s maxi dresses.

09/05/11

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Katy Perry wears Philip Armstrong to the Film Premiere of Arthur.

20/04/11

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BLOW Press Days

30/03/11

BLOW Press Days have started running today until Friday, 11am – 18.30 each day

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Blow Presents Press Days Sponsors

29/03/11







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Little Cupcakes website has launched!

24/03/11

We’re very excited to announce that Little Cupcakes, the sweetest childrenswear collection in the world by Fam Irvoll now has its very own online shop!

Even better its totally interactive where you can dress your own character in items from the range

Check out www.littlecupcakes.no

And take a sneaky pic at the screen grab below!

Contact lauren@blow.co.uk for more info!

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SS11 Izzue has now landed in Harrods

23/03/11

Already stocked worldwide, with over 100 stores in China, France, Germany and Hong Kong. Izzue is now officially available to buy from Harrods, its first UK stockist!

Get down there and check it out (and obviously replenish your wardrobe) before it sells out!


For more info contact  lauren@blow.co.uk





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Blow aw-2011 Press Days.

22/03/11

Blow PR agency showcases clients’ autumn/winter 2011 collections to press on 30th, 31st March and 1st April. Invitation only.

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Flik Hall launches her Online Shop.

16/03/11

 

Blow PR are proud to announce that young and talented designer Flik Hall has just launched her Online Shop.  Please do not hesitate to visit and get your hands on some fantastic pieces at

http://flikhall.bigcartel.com/

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Little Shilpa at Lakme Fashion Week

15/03/11

On Saturday Little Shilpa showed at Lakme Fashion Week her AW11 collection. Shilpa also showcased her new film Fleurs Du Mal, a short production on her headpieces.

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Ekaterina Kukhareva finds an additional stockist.

06/03/11

Blow PR are proud to announce that Ekaterina Kukhareva is now being stocked at ‘Muse’ 63 Kings Road,Chelsea, London SW3 4NT.

Muse is situated in a fantastic location, and the collection is one not to be missed-  why not pop in to see and try her gorgeous knitwear.

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Georgia Hardinge’s Online Shop Launch Party in Paris- 5th March.

04/03/11

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Bjorg jewellery in Aminaka Wilmont AW11 LFW Show.

28/02/11










































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Underground Shoes collaborates with Asger Juel Larson for his AW11 Show to create an edgy look with an American feel

24/02/11

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Daphne Guiness- front row at Charlie Le Mindu’s AW11 Show.

22/02/11

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Q and A Session with Charlie Le Mindu.

21/02/11

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Pandemonia sits Front Row at Bryce Aime’s LFW AW11 Show.

20/02/11

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Nicola Roberts sits Front Row at Georgia Hardinge’s LFW AW11 Show.

19/02/11

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Jessie J wears Hasan Hejazi at the Brit Awards After Party

17/02/11

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Asher Levine shows at New York Fashion Week

10/02/11

Blow are pleased to announce that on the 11th February  at 7pm Asher Levine will be showing his AW11/12 Collection at 385 Broadway NYC.

For further information and for any ticket requests please contact ALEX@ASHERLEVINE.COM

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Bjorg wins Norwegian Fashion Award

10/02/11

Bjørg Nordli-Mathisen was named Norway’s top accessories designer, at the awards show “Nåløyet”. It is the very first time that this award has been handed out and the jewellery from Bjørg so captivated the jury that voted unanimously for this collection to win.

“In the opinion of the jury, Bjørg has created not only a beautiful range of jewellery, but a brand with a distinct vision and clear cut concept. The pieces are truly aesthetic pleasure and very unique in their conception. All the materials are precious and pure and their expression is raw, yet with a delicate femininity.”

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Jessie J wears Hasan Hejazi in her new music video.

04/02/11

A further designer represented by Blow PR is chosen to feature in Jessie J’s new music video. Talented Hasan Hejazi a designer, a man with a large celebrity following- Marina and the Diamonds and Kylie Minogue, to name but a few continues to be adored!

Hasan Hejazi’s SS11 Collection including: blue bra, high wasted shorts and dress, which is used as a cape on this occasion all feature as a centrepiece of the music video titled ‘Price Tag.’

Check out the new video online at the below link and let us know what you think!

http://www.youtube.com/watch?v=qMxX-QOV9tI

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Jessie J wears Bjorg in her new music video.

02/02/11

Blow PR are proud to announce their talented Norwegian jewellery designer Bjorg as the centrepiece of Jessie J’s new music video, Price Tag.

Check out the new video online at the below link, to view Bjorg’s stunning Gold winged ring.

http://www.youtube.com/watch?v=qMxX-QOV9tI

 

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Asger Juel Larsen shows at LCF MA Show- 2/2/11.

02/02/11

Talented Danish born designer Asger Juel Larsen will be one of the candidates selected to show at tonight’s London College of Fashion  MA Show . His AW11/12 collection, which focuses on elements of the dress and culture during the 1860′s civil war period in North America is a collection not to be missed!

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Rihanna S&M

01/02/11

We lurrrve Rihanna here at Blow but are even bigger fans than usual having seen her sexy new music video!

Check out the video for her new single, S&M, and play spot the Blow designer… not only do designs by our very own William Wilde take centre stage but there’s also a cheeky bit of Piers Atkinson thrown into the mix!

Watch it on her official youtube page and let us know what you think!

 http://www.youtube.com/watch?v=KdS6HFQ_LUc

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Hasan Hejazi dresses Clare Maguire.

28/01/11

Hasan Hejazi is renowned for his celebrity following, dressing Marina and the Diamonds and Kylie Minogue to name but a few. Designer Hasan continues to very much be the brand of choice, recently dressing upcoming singer Claire Maguire  for her gig at Koko!

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J Smith Esquire

27/01/11

The delectable J Smith Esquire was featured THREE times in this months French Vogue. A massive thank you to Jane How and Carine Roitfeld for the beautiful images! It makes me all dreamy! J Smith Esquire will also be showing at AltaRoma which starts on 29th January and runs through to 2nd February 2011. Keep your eyes peeled for more news as yours truly will be there to capture everything.

For more information contact lauren@blow.co.uk

Stylist: Jane How & Carine Roitfeld, Photographer: Mario Sorrenti

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Spijkers en Spijkers at Amsterdam Fashion Week.

26/01/11

Blow are pleased to announce that on the 27th of January at 18.30h Spijkers en Spijkers will be showing their SIS AW12 Collection at Westergasfabriek, Zuiveringshal-West, Pazzanistraat 37, 1014 DB, Amsterdam.

For futher information and for any ticket requests please contact info@spijkersenspijkers.com
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Georgia Hardinge receives VFS Merit Award AW11.

25/01/11

Blow PR are proud to announce that last season’s one-to-watch designer Georgia Hardinge has been awarded the Vauxhall Fashion Scout Merit Award for AW11. The widely acclaimed Merit Award is chosen by a panel of industry experts and gives the winner a fully sponsored catwalk show at both London and Paris fashion weeks.

This award confirms that Georgia’s AW11 Catwalk Show is one not to be missed.

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Iris Van Herpen Couture Show in Paris.

25/01/11
Blow are pleased to announce that on the 25th of January at 13.30h Iris Van Herpen will be showing her Escapism collection, in collaboration with Stephen Jones at the Institut Neerlandais, 121 rue de Lillie, 75007, Paris.
For futher information and for any ticket requests please contact sarah@irisvanherpen.com
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Charlie Le Mindu @ Colette Window for Paris Couture Week.

24/01/11

With the support of L’Oreal Professional Charlie le Mindu styles the hair of Colette’s window mannequins as the Monuments of Paris.

To view more images or further information please use the following link:

http://www.colette.fr/#/page/4308/windows/


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Qasimi Homme at Paris Menswear Fashion Week

21/01/11
Blow are pleased to announce that on the 23rd of January at 5pm Qasimi Homme will be showing their Autumn-Winter 2011/12 collection at Les Beaux-Arts de Paris, Salle Melpomene, Paris.
 
For futher information and for any ticket requests please contact ivan@blow.co.uk.
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Underground creates shoes for Thierry Mugler

21/01/11

Yes its true!

UNDERGROUND who are best known for their heritage footwear including creepers, winklepickers and steel capped boots, were hand picked by Mugler’s newly appointed Creative Director, Nicola Formichetti to create shoes for the AW11 Menswear show that took place Wednesday 19th in Paris.

The shoes combine trademark UNDERGROUND touches such as the infamous creeper sole with a Thierry Mugler aesthetic focusing on buckles and eyelets for an edgier appeal.

Underground’s current range is available at Topshop and Urban Outfitters as well as www.underground-england.co.uk.

For further information contact lauren@blow.co.uk

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Fam Irvoll launches jewellery range with A&C

13/01/11

This season see the launch of Fam Irvoll’s super cute jewellery range in collaboration with Norwegian accessory giant A&C. The collection which incorporates all of Fam’s favourite things- namely boys, sailors, sweets and cherries is the perfect way to finish off any outfit. Lollipop rings, oversize cherry necklaces and anchor earrings are just some of the styles on offer! Pictures coming sooooon to the website!

Contact lauren@blow.co.uk for more info!

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F.Tape collaborate with Blow Presents.

11/01/11

Blow Me!

F.Tape collaborate with Blow Presents. With the use of Blow Presents clients: Hasan Hejazi, Asger Juel Larson, Eleanor Amoroso, Rob Goodwin, Soojin Lee, Iris Van Herpen, Dean Sidaway and Katie Rowland, along with various places in central London F. Tape and Blow create a photo shoot of pure style.

Credits and Thanks must be given to:

THOMAS KNIGHTS: PHOTOGRAPHY, SASHA RAINBOW: STYLING, LUKE ANTHONY @ SOHO MANAGEMENT,: HAIR, MICHELLE WEBB : USING MACRO PRO MAKE-UP, MODEL: BO @ SELECT MODELS, SPECIAL THANKS: CALUM & FRIDA @ BLOW PRESENTS.

Please see further images at this link: http://www.ftape.com/colab/?portfolio=blow-me







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Bjorg and Katie Rowland at Selfridges, Together Shop.

10/01/11

Bjorg and Katie Rowland are chosen to showcase their products at Selfridges Concept Store, ‘The Together Shop.’

From the 7th January, one can truly find out if the best things in life really do come in pairs, with the launch of The Together Shop at the Wonder Room Concept Store.

Bjorg and Katie Rowland will be showcasing exclusive jewellery products that come in pairs, go together or were made to be shared.

So what are you waiting for? Step inside, as the The Together Shop is the ultimate port of call, to find your perfect pair or even that exclusive Valentine’s Day gift.

http://www.selfridges.com/en/Whats-On/Latest-news/News/Get-Together-At-Selfridges_Get%20Together%20At%20Selfridges/?brdcrmb_trail=


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Charlie Le Mindu designs a window at Selfridges.

10/01/11

Meet the class of 2011.

Selfridges give 20 of the UK’s most exciting, up-and-coming designers a Selfridges window and a chance to create some pieces exclusive to Selfridges too. Charlie Le Mindu’s window is one of the first 10 windows to be designed. Thanks must go to Selfridges for this opportunity and also to Hairdreams and Wearmade for their sponsorship.

http://www.selfridges.com/en/Features-Gifts/Categories/Bright-Young-Things/



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Issever Bahri joins Blow Presents.

07/01/11

HTW Berlin graduates, Derya Issever and Cimen Bachri launch their SS11 collection to the UK press.
This collection was awarded the ‘young designers award’ at the PREMIUM trade show during Berlin Fashion Week.
Issever Bahri stands for innovative fashion. The conceptual and experimental approach to their collections is combined with wearability, longevity and a high standard of quality in materials, workmanship and fit. Thereby it is important for Derya Issever and Cimen Bachri to look at traditions found in their root countries, Greece and Turkey. For the brand, the work approach is to combine traditions with modern style and techniques to generate a new standard. They translate classical approaches in handcrafted techniques, materials and pattern cutting according to each collection concept. This is then fused into a modern context of uncompromising aesthetics.




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Philip Armstrong dresses the stars.

15/12/10

The duo behind the couture dress label, Philip Armstrong style the stars. This festive period Philip Armstrong has been the brand of choice for the A-List celebrity. The collections current range of signature red carpet gowns, classic little black dresses and bold, gold cocktail dresses with a more modern twist appear to be not only adored by stylists but also glamorously worn by a whole host of stars.

Rising X Factor finalist star, Rebecca Ferguson’s choice of outfit shows the brand once again elevating itself to a higher platform and becoming even more established in the fashion world.

www.philiparmstrong.com

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Qasimi announces E-store launch!

14/12/10

Qasimi is proud to announce the launch of their official E-store on the 10th of December 2010.

Khalid Al Qasimi debuted his menswear collection, “Qasimi Homme”, On-Schedule at Paris Fashion Week in June 2009. His education at both the Architectural Association School of Architecture and Central Saint Martins is evident in his work, as is his Middle Eastern childhood; translating into minimal and beautifully structured garments.

The online store features a selection from the Autumn/Winter 2010 collection including cashmere and virgin-wool mix coats, rugged over-sized pullovers in muted tones and slim-cut leather stretch trousers.

The full range can be viewed now at www.qasimi.com.

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J Maskrey has launched her new high street accessories range!

03/12/10

www.jmaskrey.com

J Maskrey, the pioneering queen of glitter, glam and sparkle never ceases to impress. Her beguiling talent and use of Swarovski encrusted crystal motifs are sure to ‘wow’ the crowd once again.

15th November marked the launch of her high street collection and the arrival of crystal encrusted accessories to a range of House of Fraser stores.

Classic signature trade marks are teamed up with new innovative fun shapes and a bright colour palette to create a commerical, but highly glamourized range of Swarovski embellished lip, skull and star shaped rings, bag charms, necklaces, hair clips, skin jewellery and broaches to name but a few.

This collection with a strong brand identity but also a light-hearted twist, makes the perfect dazzling festive gift!

 

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Rob Goodwin for Save the Children.

03/12/10

ROB GOODWIN FOR

Killer Heels- Celebrities put their best foot forward.

http://www.givinglots.co.uk/event/killerheels

Designer donates bespoke boots worth £1,500 for Save the Children’s Killer Heels to Kick out Killer Diseases appeal.

Emerging London shoe designer Rob Goodwin has personally delivered a pair of stunning handmade ankle boots worth £1,500 to help Save the Children kick out killer diseases as part of our Killer Heels designer and celebrity online shoe auction.

The 38.5 size, exclusive handcrafted ostrich and cow pewter/metallic 11.5cm Killer Heel boots will be uploaded to our Killer Heels auction on Monday 29th November.

Rob said “As with all the things I design and make, I really loved making these shoes for Save the Children’s Killer Heels appeal. I’m delighted that through this auction my shoe might help contribute to some much needed funds to this amazing appeal and assist the fantastic work these people do each day.”

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Eleanor Amoroso debuts her collection on NJAL.

25/11/10


New addition to the Blow Presents roster, Eleanor Amoroso, is selling a select few pieces of her SS11 collection through online boutique Not Just A Label.

Eleanor uses a Macramé technique using fringing that is entirely handmade by the designer.
Prices start from £95 available online, where you can also check out her interview with Editor Madelaine Triebe

www.notjustalabel.com/interviews/eleanor_amoroso

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Blow Launch Their New Website.

29/10/10

www.blow.co.uk

As the pioneers of online virtual websites Blow is excited to announce that their own new virtual website is now up and running. The simple click of the mouse allows you to view and also download all of our designer’s new SS11 collections!

We do hope this makes life easier for you.

Please let us know what you think and any feedback would be greatly appreciated.

Many thanks

Blow PR.



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